Real is a tech-powered brokerage on a mission to transform the real estate experience—for agents and their clients. With a fully remote workforce spanning 40 U.S. states and Canada, Real needed more than just a communication tool. They needed a digital home where agents, brokers, and teams could connect, collaborate, and grow—together.

Built to Be Borderless—But Still Needed a Heartbeat

Real was born remote. No offices. No boundaries. Just empowered agents doing what they do best—anywhere, anytime. But with growth came complexity. Thousands of professionals, spread across time zones, needed a consistent way to stay aligned and inspired.

Chief Culture Officer Erinn Nobel knew that in order to scale Real’s people-first culture, they needed a place where agents could find each other, ask questions, share wins, and tap into the broader business heartbeat.

Champions First. Then, a Company-Wide Shift.

With Enablo’s support, Real introduced a simple, mobile-first platform tailored to the rhythms of agent life. Groups were built around what agents actually needed—from referrals to training to shared stories. Everything was designed to be easy, searchable, and engaging.

Regional agents were brought in early as Champions—testing features, modelling behaviours, and helping shape what “good” looked like. Once those early adopters were thriving, the national rollout followed.

One Place for Connection, Collaboration, and Culture

The results spoke volumes:

• 86% of licenses activated.
• 100% of brokers active weekly.
• 81% of groups buzzing every week.

Whether it was "Referral Central" or "Pets of Real Brokerage," agents found their space to shine. The new platform made it easy to collaborate across markets, celebrate big (and little) wins, and feel part of something bigger.

Kansas state broker Traci Ratzlaff summed it up perfectly:

“As a direct result of being advised and encouraged to check the platform daily, 92% of my agents are active every day. It provides the ability to jump in and feel like they’re part of something bigger, which has been amazing for organic collaboration.”

It Was Never Just About Tech

Real didn’t just roll out a new platform. They built a digital culture that keeps pace with their ambition—one that connects, includes, and empowers their people to lead the future of real estate.

Your distributed teams deserve this too.
Let’s talk about how we can help you build a culture that scales with your business—no matter where your people are.