Grill’d has always been about more than burgers. It’s about people—creating a place where every team member feels part of something bigger. But as the business grew, so did the challenge: how do you keep 140+ restaurants aligned, inspired, and connected?

When Grill’d reached out to Enablo, they weren’t just looking for another tool. They were looking for a better way to bring their culture to life—digitally, and at scale.

All Over the Place - Literally

Communication at Grill’d was happening everywhere: WhatsApp chats, emails, phone calls. It worked (kind of) but it left teams feeling siloed and made it hard to share success, crowdsource ideas, or launch campaigns consistently.

Grill’d Founder & Managing Director Simon Crowe explained how things used to work: “In the past, we have been heavily reliant on our regional, area, and restaurant managers to deliver messages through to our restaurant teams. This naturally led to some inconsistencies across our 140+ restaurants.”

It was time to find a better way of connecting deskless workers across the brand.

Three Weeks. One Platform. Total Alignment.

In the middle of a challenging year—dealing with shifting operations and ongoing pandemic impacts—Grill’d made the call to move fast. With 4,500 people across their 140+ locations, they needed a way to get everyone aligned, without slowing down the business.

Enablo had Grill’d’s back, successfully leading the rollout within 21 days.

Stephanie Day from the Grill’d internal comms team recalled, “Some might say it’s not possible, signing up to launch software enterprise-wide in the space of three weeks… but, with the support of Enablo, we knew we were in safe hands.”

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Grill’d Needed a Place That Felt Like Them

For Grill’d, the new platform had to be mobile-first, intuitive, and above all—human. Something that made sense to every crew member, from city restaurants to coastal towns. And it needed to do more than just push updates. It had to foster connection, recognition, and real-time collaboration.

Assistant Restaurant Manager Sarah Watson described the shift beautifully: “These new connections help our Grill’d community build a culture of more open and candid communication, which boosts everyone’s morale and productivity.” She explained how the platform has helped train and educate staff, share best practices, and celebrate the little wins that make a big difference.

By launch, 76% of Grill’d team members were active on the platform. Within weeks, adoption hit 88%, with 91% of users engaging monthly.

Now Everyone Feels Part of Something Bigger

The support from Grill’d’s senior leaders made a huge impact. Founder and Managing Director Simon Crowe explained how the new platform now ensures “we can deliver the same message instantly, for everyone in the team to view.”

That kind of consistency has amplified Grill’d’s culture of purpose—especially around community-driven programs like Local Matters, which has contributed more than $6 million to local causes over the past decade.

Amy Dickinson, Project Manager, shared why that matters: “Supporting our local communities is something that’s close to all of our hearts here at Grill’d. Our Local Matters program is driven by our restaurant teams, and I know that through sharing ideas and telling stories we’ll be able to take it to all new heights, which I’m personally really excited about too.”

One of those stories came from Nobbies Beach, where the team launched a clever sustainability campaign—trading a bucket of beach rubbish for free chips—and sparked copycat efforts in other stores.

It’s the Culture, Not Just the Comms

Restaurant Manager James Cross sees the difference every day. “[This] makes it so easy for me to connect with my team members, even when I’m not in the restaurant with them,” he said. “And it’s pretty cool to be able to see all the great stuff happening in other restaurants and our Support Office. I’m really proud of our people, and what we do, and I am so happy that there’s now a place to see all of that, in real-time.”

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Your Team Deserves This Too

Grill’d didn’t just roll out a new comms platform—they built a digital culture that feels like home. One that celebrates people, sparks ideas, and keeps teams genuinely connected, wherever they are.

Facing a similar challenge?
Let’s talk about how we can help you empower your people to thrive, no matter where they are.